I’m Fredrik Kridahl, co-founder and Chief Intelligence Officer of Hyper Agency in Stockholm. I work on agentic commerce, AI-driven product discovery and how AI recommendations are measured. I came here from the shop floor, through retail leadership, partnerships and business development.
Fredrik Kridahl · Perspective & practiceSTOCKHOLM ↗ WORLDThree positions from what I have written and investigated in public, each linked to its source.
Visibility is the start of the question. What matters commercially is which sources, product facts and offers led the answer there.
LinkedIn, 7 September 2026 ↗Go deeper: AI product discovery →The storefront an agent sees is the structured information behind the page. A new platform does not help if that information is incomplete.
“The Invisible Storefront”, LinkedIn, 6 August 2026 ↗Go deeper: Product data readiness →AI answers vary from run to run. Conclusions need the same question asked many times, under documented conditions.
Hyper Agency study on AI election compasses, 2 September 2026 ↗Go deeper: LLM answer stability →My work started in a JYSK store and continued through district leadership, retail development at 3, a regional role at Clas Ohlson, global partnerships at Actimo and business development at WorkShop. Those chapters gave me the questions I now bring to AI: what the customer is trying to do, which information is missing, who owns the next action and how an improvement can be checked.
Today I focus on agentic commerce, AI-driven product discovery and the measurement of AI recommendations. Hyper Agency is the company. This site is my personal perspective.
Good advice should make the next decision clearer. That requires an explicit question, evidence someone else can inspect and a realistic path from observation to implementation.
Hyper Agency brings together AI strategy, product development, AI visibility and operational implementation. This personal site is where I explain my perspective and approach; Hyper Agency is the home for our company services and products, including Brand Tracker.
Original documentation and published evidence. The working approach and priorities on this page are editorial recommendations, not platform guarantees. Reviewed 7 November 2026.
Hyper Agency · About↗Hyper Agency · Brand Tracker↗Hyper Agency · AI valkompass · 2 September 2026↗Three chapters from the work, each with a recommendation from someone who was there.
Fredrik Kridahl is co-founder and Chief Intelligence Officer of Hyper Agency in Stockholm. His work focuses on agentic commerce, AI-driven product discovery and the measurement of AI recommendations. He came to that work through store and district leadership at JYSK, retail development at 3, a regional-manager period at Clas Ohlson, global partnerships at Actimo and business development at WorkShop.
| Role | Organisation | Period | Lesson |
|---|---|---|---|
| Store manager and trainer | JYSK | January 2009–September 2012 | How selling is taught in a store. |
| District manager and international project manager | JYSK | September 2012–April 2016 | How store standards carry into a district. |
| Head of development and retail operations development manager | 3 Sweden | April 2016–March 2020 | How a store network and a consumer business develop across functions. |
| Regional manager, Stockholm north | Clas Ohlson | August 2019–March 2020 | How a regional store organisation is led day to day. |
| Head of Global Partnerships | Actimo, a Kahoot company | March 2020–October 2022 | How a product company becomes useful through partnerships. |
| Director of Business Development | WorkShop The Consumer Experience Agency | October 2022–March 2026 | How client programmes develop across markets. |
| Co-founder and Chief Intelligence Officer | Hyper Agency, Stockholm | Current | Bringing the commercial questions to AI: what shapes a recommendation, and how to measure it. |
Retail came first: selling in a JYSK store, then carrying that standard across a district, and later developing the store network at 3. That commercial starting point explains the questions Fredrik brings to AI: which product, for which customer, and why that one.
Efter att ha jobba nära Fredrik i över tre år har jag sett hans förmåga att driva, leda och genomföra både affärs- och organisationsutveckling. Fredrik har en härlig kombination av starkt ledarskap och en fingertoppskänsla och spetskompetens när det kommer till retail och utvecklingen av retail som fenomen. Det som som kännetecknar Fredrik i allt detta är hans trygghet, ödmjukhet och engagemang i allt han gör. Grattis till dig som får jobba nära Fredrik!
Translated from Swedish
After working closely with Fredrik for more than three years, I have seen his ability to drive, lead and carry through both business and organisational development. Fredrik has a fine combination of strong leadership and a sure feel for, and deep expertise in, retail and the development of retail as a phenomenon. What characterises Fredrik in all of this is his steadiness, humility and commitment in everything he does. Congratulations to anyone who gets to work closely with Fredrik.
Role. Store manager and trainer, JYSK, January 2009–September 2012. District manager and international project manager, September 2012–April 2016.
Ran a store and trained new store managers, and sometimes future district managers, at the internal training centre. As district manager he worked on leadership, sales training, staffing, the work environment and follow-up. He took part in developing the city concept for smaller stores in shopping centres and, with a colleague, built an internal sales-technique course.
Commerce starts with how someone in the store actually sells, and with how that practice is taught and followed up.
Role. Head of development and retail operations development manager, 3 Sweden, April 2016–March 2020. Member of the consumer-market management team, responsible for store operations and development, including concept, agreements, leases, operations, budget and business plan.
Led cross-functional development projects in the consumer business and the development of store operations.
A store network inside another kind of company still depends on concept, agreements, daily operations and a plan the management team can use.
Fredrik och jag har arbetat tillsammans under flertalet projekt rörande utvecklingen av 3s butikskedja med ca 70 butiker.
Fredrik är väldigt enkel att arbeta med och man vet att han alltid kommer leverera. Han har ofta många bollar i luften men som motpart känner man sig alltid trygg i Fredriks leveranser.
Fredrik besitter en bra strategisk höjd och lyfter ofta blicken från det operativa för att se hur arbetet fogar in i den övergripande strategiska planen.
Därtill besitter Fredrik en stor kunskap om Retail från flertalet branscher vilket har varit till stor nytta för 3.
Translated from Swedish
Fredrik and I have worked together on a number of projects concerning the development of 3’s store chain of about 70 stores.
Fredrik is very easy to work with, and you know that he will always deliver. He often has many balls in the air, but as a counterpart you always feel confident in Fredrik’s deliveries.
Fredrik has a good strategic altitude and often lifts his gaze from the operational work to see how it fits into the overall strategic plan.
In addition, Fredrik has extensive knowledge of retail from a number of sectors, which has been of great use to 3.
Role. Director of Business Development, WorkShop The Consumer Experience Agency, October 2022–March 2026.
Business development and client programmes. Mike Silver’s recommendation describes connecting data with client relationships across time zones.
Client work across markets depends on understanding the client’s situation, connecting it to data and staying with the programme.
Fredrik is a biz dev and client service pro for the digital age. His ability to marry data with superb client relations allows him to craft solutions truly tailored towards his clients needs. His commitment is unwavering across multiple timezones and geography. I learn from him everyday and it’s been an absolute pleasure growing client programs and accounts together!