fk✳Fredrik
Kridahl
EN / SV
INTERACTIVE COMMERCE LAB

Change the context. Watch the shortlist change.

An interactive explanation of eligibility and suitability. Explore how budget, buyer priorities and seller constraints shape a fictional buying decision.

· Perspective & practice
PRODUCT VARIANTAurora Air 141.2 kg · 16 GB · €1,100Fictional product
01 / CUSTOMER INTENT

“A lightweight laptop for work trips.”

↗
03 / EVIDENCE

Right specification. Right variant.

04 / OFFERSeller + stock✓ Verify delivery
✳+
ILLUSTRATIVE JOURNEY · NO LIVE DATA
EDUCATIONAL SIMULATIONFictional products. Fixed rules. No AI connection.
01 / DEFINE THE PURCHASE

What changes the choice?

My priority
02 / MODEL RESULT

Aurora Air 14

3 of 3 products meet the constraints. Highest suitability value appears first.

01
Aurora Air 14€1,100 · 1.2 kg

Strong portability; one required evidence item is missing in this example.

North / Harbor
8.4/ 10
02
Transit 13€900 · 1.3 kg

Lowest price; available from North, with less creative-work capacity.

North
7.2/ 10
03
Studio Pro 16€1,500 · 2.1 kg

Highest creative-work suitability in this fictional dataset; only Harbor stocks it.

Harbor
6.0/ 10
Inspect the exact model and inputs

Travel: 80% portability + 20% creative suitability. Balanced: 50/50. Creative: 20/80. The value is illustrative, not a probability or AI score. Ties prefer lower price. Constraints filter before ranking.

ProductPortabilityCreativeEvidence
Aurora Air 149/106/10One item missing
Transit 138/104/10Complete
Studio Pro 165/1010/10Complete
01 / Decision lab

What this model does

The lab applies fixed, visible rules to three invented laptops and two invented sellers. Budget and seller availability are hard filters. Eligible products are ordered using a weighted combination of portability and creative-work suitability. The weights change with your selected priority.

This is an educational model, not a live AI response, a real product comparison or a validated ranking formula. Its purpose is to make assumptions inspectable. Real systems can use different information and return different answers.

02 / Decision lab

The commercial question behind the interaction

When the winner changes, ask what changed first: suitability, eligibility or the available evidence. In a real investigation those explanations require different follow-up work. A stock constraint belongs to commerce operations; a missing specification belongs to product information; an unexplained model preference requires further measurement.