Bring the buying journey into the AI conversation.

Topics I can explore with your audience

The following are proposed themes that can be adapted to the audience and format. Each connects an emerging technical question to a concrete commercial decision.

• ↗When AI builds the shortlist: what brands and retailers should investigate about discovery and recommendation.
• ↗The product-data reality behind agentic commerce: where identity, evidence and live offers need to connect.
• ↗What an AI visibility number can and cannot tell you: scenarios, repetition, classification and commercial interpretation.
• ↗From a compelling demo to an operational buying journey: readiness, constraints and responsible handoffs.

Short biography

Fredrik Kridahl is co-founder and Chief Intelligence Officer of Hyper Agency in Stockholm. His work focuses on agentic commerce, AI-driven product discovery and the measurement of AI recommendations. He came to that work through store and district leadership at JYSK, retail development at 3, a regional-manager period at Clas Ohlson, global partnerships at Actimo and business development at WorkShop.

What to include in an inquiry

For an event, include the audience, format, language, date and the decision or question you want participants to leave with. For media, include the topic, publication, deadline and whether you need background context, a recorded interview or a written comment. Availability and scope are confirmed individually.